The Power of Professional Listing Photos

In an increasingly competitive real estate market, professional listing photos are becoming an absolute necessity. Not only are professional photos a must, but video and drone are becoming more and more prevalent as a way to differentiate your listings from the rest and showcase the house in a unique manner.

Believe it or not, there are still agents out there who think it's acceptable to walk through a house and take photos on their iPhone. By doing this, you're not only doing your seller a disservice, but you're also negatively impacting your ability to sell the home for top dollar! Don't believe me, let me hit you with some facts:

• Homes with high quality photography sell 32% faster.

• Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.

• For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

These statistics come from the Center for Realtor Department (CRD). Plus I found them on the internet, so they must be true, right? All jokes aside, professional listing photos are extremely important, and it's a small price to pay for the value that they bring.

AP Photography offers high-quality, professional photo and video services at a reasonable price for agents all over southeast Michigan. We offer 24 hour turnaround and a high level of service to all the agents that choose to hire us.

Feel free to visit our website to see some examples of our work and reach out to us on your next listing. We look forward to helping you help your clients!