I read Gary Vaynerchuk's book Crushing it and WOW!
For any of you who aren’t aware of who Gary Vee is, let me give a short description.
Gary and his family were originally from Belarus and were traded on an immigration deal for wheat between countries. Let’s think about that… The family was literally traded for wheat. They were able to come to the U.S. and set up shop in New Jersey. After time his father saved up enough money to purchase a liquor store where young Gary worked, ALL THE TIME.
When Gary was of age he took over day to day operations. To make a long story short, he used the newly created “internet” to increase the business from $3 Million in sales to $60 Million. Not a bad upgrade. He then turned his attention to creating his own marketing agency based out of New York which turns out roughly $150 Million in annual revenue.
There is his short (and I will admit sloppy) back-story. Now let us get into his book a tad.
Crushing it talks specifically about the power of social media in building a brand and marketing a business. The tactics include daily vlogs, blog posts, YouTube, Facebook, Twitter, Instagram and Snapchat. Now what Gary talks